The concept was to highlight that the condition is mostly invisible and that it can be difficult to tell when someone is suffering from MS.

Coupled up with the fact that over 2 million people worldwide suffer from the condition, promoting what they go through will help increase the understanding of what they go through.
This campaign therefore uses the idea of various elements that are known to control things such as a remote, phone, steering wheel, to show how MS can take over the sufferer's ability to function fully.
Please note that this is an entirely fictional concept and is in no way associated with the MS Society 
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